A Persona of Victoria Webb

The Art of Persona

Persona is a simple tool used to stimulate divergent thinking. One of many CPS applications, it has been another successful implication into the TENT project.
Brittany German (BA, Creative Writing & Publishing) and Victoria Webb (BA, Business Administration and Marketing) teamed up to show how you can use a Persona to better understand a target market.

Creative Problem Solving at CAFF

Wagons Loaded, We Headed West Who doesn’t love a road trip? The mere suggestion invokes the idea of an adventure: discoveries to be unearthed, friendships formed, strengthened, deepened. All of this is exactly what happened when we took our Mobilizing Social Innovation to Train the Next Generation of Theatre Entrepreneurs (TENT for short) project on…
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Alexadanra Simpson, Brandon McFarlane, Christopher Hedrick, Allan Turner. Photo by Kate Dockeray.

New Opportunities for Toronto’s Artists

Over the summer, two teams of Sheridan researchers visited Breakthroughs Film Festivals and the Toronto Fringe Festival to study rising challenges in Toronto’s arts sector. Brandon McFarlane (Professor of Creativity and Creative Thinking), Sheridan researchers, and community partners are now making cultural and professional development opportunities more accessible to the next generation of arts leaders…
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Sheridan | Get Creative

Research Assistant (part-time, contract)

Research Assistant, One Position (Part-Time, Contract) Project: Mobilizing Social Innovation to Train the Next Generation of Theatre Entrepreneurs Hourly Rate: $18.20 (including benefits) Hours/Weeks: 10 hours per week for 12 weeks (Jan.7 to April. 26) Location: Sheridan Campuses in Oakville, Mississauga, and Brampton Application Deadline: 7 December 2018 Project Description Every July Toronto Fringe delivers…
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Creativity Tips from Four Women Filmmakers

Four super-talented women filmmakers shared tips on how to produce and market a creative project. The panel was organized by Breakthroughs Film Festival and featured the insights of Rakhee Morzaria, Lisa Rideout, Alison Zimmer, and Sarah Kolasky. Hannah Donegan moderated the session and did a fantastic job of driving the conversation. Here’s four takeaways I learned from the session. You Are Your Leader…
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Breakthroughs Film Festival

Breaking Through Barriers to Equity in Canadian Film

Super-excited to share that I was awarded a $5,000 SRCA grant to collaborate with Breakthroughs Film Festival (BFF) to reduce gender inequity in the Canadian film industry. I’ll be applying my expertise to supervise a team of creative leaders who will tackle gender inequity in Canadian film. BFF is committed to supporting emerging female directors…
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