The Toronto Raptors aren’t the only ones bringing home hardware this spring: Victoria Webb (BBA Marketing Management) and Karly-Anna O’Brien (BBA Supply Chain Management 2019) won two major awards for their outstanding research.
When looking for a passionate UX Designer, look no further than Mike Rugo. During his time working as a creative documenter, he has gone above and beyond to give us a truly impactful social media debut. I sat down with Mike to get his perspective on his work and aspects of his journey in this… Read more
As the Research Assistant on the TENT project, I (Victoria Webb, Honours BBA Marketing Management) engage in initiatives to learn and gain new experiences. By keeping an open mind, I know when I need to apply a business or artistic mindset; doing so allows me generate new perspectives that help ideas flow and help me… Read more
When I first became a part of the TENT team, there was a bit of a transition period. I was working three jobs, and I was in school for half the week. In the span of seven days, I aged about fifty years. I’m here to share some little tips that helped me get through… Read more
As lead Copy Writer of the TENT project, Brittany German (BA Creative Writing and Publishing) strives to create unique and engaging blog posts to disseminate the project’s success. Keeping in tune with the project’s goals, Brittany endeavours to pool together the highlights of both business and art. Here are the steps she follows to begin… Read more
Persona is a simple tool used to stimulate divergent thinking. One of many CPS applications, it has been another successful implication into the TENT project.
Brittany German (BA, Creative Writing & Publishing) and Victoria Webb (BA, Business Administration and Marketing) teamed up to show how you can use a Persona to better understand a target market.
Wagons Loaded, We Headed West Who doesn’t love a road trip? The mere suggestion invokes the idea of an adventure: discoveries to be unearthed, friendships formed, strengthened, deepened. All of this is exactly what happened when we took our Mobilizing Social Innovation to Train the Next Generation of Theatre Entrepreneurs (TENT for short) project on… Read more