Category: Entrepreneurship

A feature image for a blog on raising funds in the arts.

Fundraising: Retain Your Donors and Keep Them Coming Back

As a creative, you’re probably going to have more than one project and you’re going to have to rely on the generosity of others to accomplish your goals. I’ve been there—numerous times. Because of that, I know how hard it is getting people to contribute to your cause or your project. Then to turn around…
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Get Hype: Create Buzz for Your Theatre Start-up

I could have the most cutting-edge product, or the most exciting premiere show, but if I haven’t gained an audience prior to my company’s launch or opening show, then there’s a pretty good chance that my start-up will fail. According to Entrepreneur, 75% of start-ups fail within the first three years and it’s usually because…
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A feature image for a blog post on fundraising in the arts sector.

How to Raise Funds for Your Creative Project

You got a great idea for a creative project. Jacquelyn Ferguson shares some tips on how to raise the funds you need to bring it to life.

How to Negotiate Yourself a Better Deal

As a creative and an Artrepreneur, at some point, you’re going to find yourself in a situation where you’re going to have to negotiate. By having the skill of negotiation, you’ll be able to complete projects and/or run your business knowing you haven’t been taken advantage of. The last thing you want to do is come out of a deal feeling like you’ve given…
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A feature image for a blog post about grant writing in the arts.

How to Obtain a Grant for the Arts

Like many other creatives, I’ve had my fair share of moments where I needed to come up with some funds for my projects. Despite relying heavily on donations and fundraisers, grants were always on my mind as a possibility.  All I knew was that a lot of charities, small business, and art projects relied on grants,…
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A cartoon illustrating a strong personal brand.

How to Create a Strong Personal Brand

Looking to spread the word about your theatre start up? Jacquelyn Ferguson shares how to build and leverage a personal brand.

A feature image for a blog post on database management for fund raising.

Database Management: Manage Your Donors & Boost Impact

When I started Savant-Garde, I didn’t take into account the number of submissions the magazine would get, not to mention how my team and I were going to keep track of them all. It wasn’t until I was helping with TENT’s online data management course and was introduced to a web series focused on building…
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The feature image for a blog post about how to make an elevator pitch.

The Thirty Second Sell: How to Take Full Advantage of the Elevator Pitch

Imagine this. You’re on the local subway and you make eye contact with a former acquaintance, someone you haven’t seen in some time. You greet each other. Then they ask you what you’ve been up to, or what you do for work now.  Let’s say you begin to tell them, but your thoughts are all over…
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The feature image for a blog post on effective leadership.

Effective Leadership: Inspire People & Unleash Talent

I’ve worked under a variety of managers: many I considered bosses, and only a select few I considered leaders. You might be wondering—well wait a minute, aren’t they the same thing? Isn’t a boss a leader? This might surprise you, but no—they’re not. Bosses and leaders might hold the same title, and perform the same duties,…
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