A Colourful New Logo
Kayden Chan designed new Creative Humanities logos that are definitely not a thing of the past-el. They express the project’s efforts towards artistic accessibility in a playful way despite the underlying business of it all.
Kayden’s Creative Process
Kayden, (Bachelor of Illustration), brainstormed cursive, geometrical, bold and even intergalactic themes before landing on an abstract look. The pastel colours and diverse shapes reflect the friendliness of the project’s communities, and interdisciplinary collaborators.
A flexible idea, the individually coloured geometries of the full logo form together as one abstract entity with a hint of the letters C and H: a vision of Sheridan, TENT, and Creative Humanities.
How about a lightbulb over someone’s head? Or bright yellow and orange words? If we want something creative, why not really be that way?
We wanted something bold, something that people would remember, and Kayden gave us just that all the while ‘steering clear’ of cliché. Using Toronto’s graffiti as inspiration, Kayden explored the perceived conflict between business and art. No more the resistance to intertwine the opposing practices; modern day calls for efficiency and this is it. For, after all, our collaboration with Toronto Fringe trains the next generation of theatre entrepreneurs. The stigma behind graffiti is transformed into a positive symbol for art-based innovation.
The designs encourage audiences to engage with their abstractions to produce multiple interpretations, designs that communicate openness and playfulness by inviting curiosity. They are the perfect embodiment of the Creative Humanities ethos.
“I didn’t make these logos for one project,” says Kayden. They’re pieces of inclusion, ready to blossom in and with projects to come.
Be sure to check out Kayden’s Instagram page for more fantastic illustrations.
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